Use Social Proof to expand your Practice's Marketing Efforts

Use Social Proof to expand your Practice’s Marketing Efforts

Social Proof

We are picking up from our self-help series for practices. The self-help series can be found here and will be updated as we continue to add content. In this article, we are going to discuss how to use social proof to expand your practice’s marketing efforts.

Nowadays, people are becoming more aware and particular when choosing a healthcare provider, and most of the time, they rely heavily on the reviews and feedback posted on online platforms. Generally, patients adopt the behavior of what other people are doing and follow the masses. This psychological phenomenon where people tend to follow the actions of others with an assumption that their feedback is right or wrong about a particular service is – Social Proof.

Social Proof defined on Wikipedia: 

“It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.”

According to a study, 92 percent of consumers look for online reviews before purchasing a product or using a service, and 80 percent of people trust the reviews as much as recommendations from friends and family.

The better the reviews posted about your practice on third-party platforms, the stronger will be the social proof. It’s essential to have an active online reputation/review management.

Why is Online Reputation Management important?

Social Proof

Reputation management is vital for the success of a private practice. 74% of online consumers say positive reviews encourage them to go to a particular practitioner, while 60 percent of customers say negative feedbacks make them look for another service provider.

Importance of ORM for healthcare service providers:

  • The name of a practice or doctor’s name on the first page of Google Search Results is the new business card. 
  • With an updated and engaging website, more customers will prefer your services. 
  • According to a study, business owners said investing in resources for ORM resulted in a 25 percent growth in sales. 
  • In 2018, 43 percent of businesses preferred to hire an expert for online reputation management. 

How you can use Do It Yourself techniques for an effective ORM

Online Reputation Management plays a vital role in the success of a practice; hence, it’s essential to build a positive reputation. Here are some DIY ways to manage and protect your healthcare’s reputation online.

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Ask patients to leave feedback

Whenever a patient visits your clinic, ask them to leave feedback on your website, or display a note, which provides a link to share any reviews. In this way, when new people are looking for your services, it will become a compelling social proof and will be encouraged to consult you.

informational site

Scan the current online presence

Whenever a patient visits your clinic, ask them to leave feedback on your website, or display a note, which provides a link to share any reviews. In this way, when new people are looking for your services, it will become a compelling social proof and will be encouraged to consult you.

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Work on your website

To encourage more patients or clients, having a compelling and engaging website is very important. For this, you can purchase a domain name, build a personal website for your practice, and create related accounts on social media platforms. Here are some of the essential things to consider while creating a great site.

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Pay attention to current reviews

One of the most important things for the success of any business is the reviews posted by potential clients. If you come across any comment or feedback, make sure to leave a reply to each one of them. Moreover, don’t forget to handle the negative ones with positivity.

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Use video marketing for promotional content

A large number of people prefer to watch a video of their preferred brand, rather than reading long informational posts. Youtube being one of the most popular search engines, attracts many patients and is being increasingly used by doctors nowadays.

Social Proof

Customer reviews are very important for any service provider, so keep in touch with your clients and make sure to pay attention to everything posted by them. Work on building an excellent online reputation and take full advantage of the digital age!
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