Rajat

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How online business directories impact your practice’ marketing

We are picking up from our self-help series for practices.  The self-help series can be found here and will be updated as we continue to add content. In the previous post, we talked about different websites that are suitable for medical practices and what your website content/ structure looks like based on needs of your practice – …

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Customer Experience Automation – The next big thing?

Marketing automation has become an essential part of every marketer’s toolbox, yet the fundamentals haven’t substantially changed in the past decade. Automations still treat people as groups, rather than individuals—you build a static flow of logic and content, and customers enter it, all going down the same path. So what is Customer Experience Automation? Customer …

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Using Windows 7 on computers? You are in HIPAA violation!

Running computers with Windows 7 is HIPAA violation as of Jan 15, 2020 End of Life for Windows 7 Windows 7 was launched by Microsoft in October 2009. Microsoft ended mainstream support for Windows 7 on January 13, 2015, but extended support was extended until January 14, 2020. From Microsoft’s website: Windows 7 support ended on January 14, 2020 If any of …

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Is your email HIPAA Compliant? What you need to know

There are many free email solutions available these days. @Gmail.com, @outlook.com. @yahoo.com amongst others. But did you know that using those emails for PHI (Protected Health Information) exposes you to violating HIPAA guidelines? Breaking down the HIPAA Guidelines for email The answer to ‘Is your email HIPAA compliant’ boils down to understanding HIPAA guidelines. HIPAA …

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