Customer Experience Automation – The next big thing?

Marketing automation has become an essential part of every marketer’s toolbox, yet the fundamentals haven’t substantially changed in the past decade. Automations still treat people as groups, rather than individuals—you build a static flow of logic and content, and customers enter it, all going down the same path.

So what is Customer Experience Automation?

Customer Experience Automation (CXA) is the ability for automation to customize itself to every individual customer—so you can get better results from the same amount of work. When you create a next-gen automation, you create a single simple flow. Machine learning and other powerfully dynamic features turn that flow into hundreds of unique experiences–created fresh for every person.

How is this Accomplished?

The automation accomplishes this in a few ways:

  1. Timing: Create unique pauses and send times, so that every message arrives at the perfect moment.
    • Send automation emails at the most impactful time for each individual
    • Truly optimized send times at the contact level vs. account level
  2. Routing: Send people through the unique sequence that makes sense for them.
    • Segmentation: Group people based on the information they give you and the actions they take. Create separate experiences for each segment of your customers.
    • Split automations: Get more control over your automations. See what works and give customized experiences without creating dozens of automations.
    • Goals and go-to’s: Pull each contact to the right stage of your funnel. Move people through your automations based on their goals – and yours.
  3. Content: Customize every message for each person who sees it.
    • Predictive content: Load in multiple variations of copy into an email and send each customer the content they are most likely to engage with.
    • Personalization tags: Don’t treat people like a faceless crowd. Personalization tags let you make your messages more personal.
    • Message variables: Easily customize all your campaigns with message variables. Take the slow, tired work out of updating every message.

Convert your website into a Full time Sales Conversion tool

Practice Tech can help improve the functionality of your website by optimizing and bringing in funnel automation tools like Active Campaign. Practice Tech is an authorized partner of Active Campaign. To learn more on how this can help accelerate the growth in your practice, email or call us.

Work with us

Our understanding of the healthcare marketing is better than other digital agencies as we understand the process – from lead generation to billing & credentialing. We only work with healthcare service providers, which means you get access to all the industry learnings & best practices in the industry.

We deliver custom solutions as per the practice’s requirements, budget, and current marketing competition. 

Dedicated to your success, we bring in a business perspective, digital expertise, and a solution mindset to differentiate and grow your practice. We will be proactive and prompt, knowledgeable and consultative.

It’s not enough for us to sit on achievements of our past. We are constantly finding better tech, better solutions, and better ways to deliver. 

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