Connecting Growth & Efficiency
4 Reasons to Rethink Your Therapy Practice Marketing

4 Reasons to Rethink Your Therapy Practice Marketing

These past few months have been unlike anything we’ve experienced before. COVID-19 has fundamentally disrupted many aspects of modern life, with the healthcare industry very much among them.

At this point, calling these times “unprecedented” feels like a cliché.

But as we like to say, times of crisis are also times of opportunity.

Today, we’ll talk about why you should rethink your therapy practice marketing strategies.

therapy practice marketing

4 Reasons to Rethink Your Therapy Practice Marketing

We’ve observed several prominent trends in the therapy business and in the healthcare industry more broadly.

While nothing is certain, these trends show no signs of slowing down.

The increased acceptance of telehealth, expanding service footprints of healthcare providers, and rising prominence of medical websites are just some of the reasons why the current crisis is the perfect chance to reconsider and reinvigorate your therapy practice marketing.

1. The Rise of Virtual Elements in Healthcare

Teletherapy has never been more popular.

A few months ago, many healthcare providers and patients were forced to move online in response to the pandemic. Though many of us assumed and hoped that this shift would be temporary, it is clear now that telehealth is here to stay.

Turns out, many patients appreciate the convenience and ease of access telehealth provides.

For example, my family doctor now has a two-step process. First, he conducts a video call with patients to discuss the patient’s concerns. Then, if it is deemed necessary, a physical appointment is scheduled.

Both providers and patients are moving in the virtual direction. Crucially, patients have learned to accept telehealth as a normal, routine, and perfectly safe part of healthcare.

For this reason, every therapist should reconsider the role of teletherapy in their marketing.

Our advice? Embrace it! Every therapy practice can incorporate teletherapy in some form or another.

Indeed, out of all healthcare professionals, therapists can make the best use of telehealth. Phone calls and video chat tools make therapy appointments available and convenient like never before.

Patients have come to expect virtual elements in therapy. Rethink your marketing approach to fit their expectations.

Make teletherapy a key part of your therapy practice marketing.

2. Expanding Service Footprints

A direct consequence of the rise of virtual healthcare is an expanding service footprint for many practices.

With teletherapy, you can provide care to people all over the word, not just in your area. Makes sense, right?

The extent of this expansion depends on the practice. However, we can say that therapy practices (and other specialties like nutritionists) have been growing exponentially thanks to telehealth.

On one hand, great! Your pool of prospective clients is wider than ever before.

On the other hand, your competition has expanded in step with your service footprint. You are now competing with therapists on the regional and national level.

People googling for telehealth services will not be bound to visit a local practice. Relying on local audiences is no longer enough.

To draw in leads, you’ll need to rethink your medical website design and PPC advertising strategy.

For example, check Google Trends for the search volume of certain keywords. These might include:

  • Online therapy
  • Teletherapy
  • Remote therapy

Use this data to fine-tune your advertising and stand out from the crowd.

therapist website design

3. Clients Are Turning to Medical Websites

Did you know that 80% of people look up medical information online before ever visiting a brick-and-mortar clinic?

And if they decide to seek therapy services, where do they look first? The internet, of course.

For all these reasons, your website is the keystone of your therapy practice marketing.

It’s how you make your first impression with prospective clients.

Further, for clients who choose telehealth services, your website is the primary meeting point between your practice and your clients. In many ways, your website is your digital office.

Your therapy practice marketing must adapt to this reality. Your website, not your office, should be front and center.

A few great ways to shift marketing focus to your website include:

  • Optimize your site structure for SEO and test it with Google Search Console.
  • Include separate pages and blog posts for each condition you treat or service you offer.
  • Incorporate an eCommerce store to sell products and services online.

For more inspiration, check out our list of excellent therapist website designs and our guide to the ultimate mental health website design.

4. Moments of Crisis Reshape Society

Without a doubt, the COVID-19 crisis will produce long-term changes in our society and our behaviors.

Many of these changes we may not even be aware of yet. That’s why it’s crucial to experiment with different marketing strategies and not become wedded to one particular approach.

As we said, these times are unprecedented. You never know what might work.

One thing we can say with confidence: teletherapy will continue to grow. All medical practices will have to redefine their growth paradigm to meet changing social conditions and the changing needs of their clients.

People will come to expect teletherapy services. Practices without it will appear hopelessly outdated.

Be the ‘first mover.’ Recognize and respond to the rise of teletherapy quickly and intelligently. Seize new opportunities.

Reimagine your marketing and keep an open mind.

If you do, you’ll build brand recognition and customer loyalty that competitors will envy.

Medical Practice Marketing


There’s no better time to rethink your therapy practice marketing and start generating new leads.

As Winston Churchill put it, “never let a good crisis go to waste.”

Practice Tech Solutions loves helping small medical practices with their social media marketing and PPC ad campaigns. Call us anytime!

Medical website design also happens to be one of our specialties. We’re always encouraging healthcare providers to make the most of their websites and use them to draw in new leads.

Share this Post
Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
website design
Lets make something great together!

Found yourself with an outdated, old-fashioned website? We can help!

Fill out the Discovery questionnaire to get started!

DIY & Self Help Center
Subscribe to our weekly newsletter!
Get news in your mailbox- Tips and tricks in marketing, tech, compliance and latest in practice management.
Unsubscribe anytime.

Your Marketing & Practice Management Info Source!

Reputation Management
Social Media
Email Marketing
Online Advertising

Are you looking to build a new website?

Do you want to estimate the cost of Search Engine Ranking (SEO) Services for your practice?

SEO helps you get found when people search on internet. A better ranking means you can create reputation for specific services. Like “vaccine friendly doctor” or “carpal tunnel specialist”

Do you want to estimate cost for Review Management or Reputation Management Services?

83% of people look up reviews online before they engage with any practice. Getting more positive reviews for your practice makes it more likely for people to come and be your long term client. It also improves your SEO.

Do you want to include cost estimate for Social Media Marketing for your practice?

Do you want to include cost estimate for email marketing for your practice?

Online advertising is a great way to get new patients - Best of all - You only pay if someone clicks on your Ad.

Your Information

This website uses cookies to ensure you get the best experience on our website.