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As a therapist, starting your practice is an exhilarating yet daunting experience. Your expertise and years of experience qualify you to finally take the leap and realize your dream of opening your practice, but in doing so, you need to deal with a whole new different kettle of fish.
Whether you are about to do so or have already taken that leap and find yourself in your brand new private practice, you will find that this dream opened the door for an unwanted visitor- imposter syndrome.
The learning curve of mastering all the ins and outs of a business is time-consuming. Your lack of expertise in the respective fields, such as financial management, brand building, and marketing, may leave you feeling anxious and incapable of running your business. Understandably, you would want to look for cost-cutting and time-saving options in the respective fields of your business.
One such corner-cutting strategy entails creating a website with ease that won’t break the bank. A quick Google search will flood your screen with fast and easy web building options. As is the case with fast foods (cheap, fast, and filling the gap), this may not be a sustainable strategy in the long term.
This article will explore the benefits and drawbacks of using one of the most popular quick and easy web building platforms. We will look at why a Squarespace therapist website is not always the best choice for new practices.
When starting a new practice, a Squarespace website may be an attractive choice. This is because some people think that it is a good platform for blogging and sharing your views on different topics. Let’s not forget that these applications, such as building a Squarespace therapist website, also have many disadvantages.
Squarespace therapist website - An attractive choice?
Advantages of using a Squarespace website for fledgling practices
- Easy and intuitive
One of the main advantages of using Squarespace is that you don’t need a degree in web design or full-stack coding to build a beautiful website. One of the main reasons it exploded in popularity is because Squarespace offers around 110 templates to choose from, which are mobile responsive. That means that pages adapt to the user’s device, whether a desktop or mobile browser.
With patience and a thirst for learning, users tend to grasp the fundamentals of creating their own sites with relative ease. In addition, Squarespace offers a library of tutorials for beginners to digest, which will make their journey less troublesome.
- Stunning visual appeal
Squarespace became incredibly popular amongst artists and designers because of the stunning templates that support their visual content to increase appeal. Another reason why designers find Squarespace so appealing is that it offers unlimited storage, allowing owners to grow their portfolios without worrying about upgrading their plans.
- Affordable price options
Unfortunately, there isn’t a free option, and Squarespace is not the cheapest web builder on the market. Considering all the other benefits that the company offers, especially the visual appeal, it is still considered to be an affordable option for newbies. The cheapest package is the Personal option which is $12 per month, billed annually, and the Advanced Commerce option with all the bells and whistles will set you back $40 per month, billed annually.
An upside of building a Squarespace therapist website is that the price for all the options includes unlimited storage and monthly data transfers. The fee also includes security and hosting, and you can connect a domain you already own to your Squarespace site but bear in mind that the pricing for your domain will vary depending on its popularity after the first year.
- Built-in e-mail marketing tool
Another benefit of Squarespace is that you don’t need to spend more time and money finding a third party that would do your e-mail marketing. As with the web design itself, there are tons of jaw-dropping templates to create e-mails that are visually stimulating and difficult to trash right away if you are the receiver.
- Customer support
Apart from the tutorials mentioned before, there are also webinars to view if you are struggling to create your site. And if the going gets tough, you’ll be glad to know that there is a round-the-clock e-mail and chatbox service to assist you whenever you need help.
One thing to consider is that you don’t have the option to call them if you get really stuck. This leads us to the next section of this article.