Healthcare Website Design Strategies For Dental Practices
Website Design For Dental Practices
Surveys show that over 9 in 10 patients prefer to visit a dentist’s website rather than calling the office for any type of information. According to a Pew Internet survey, over 7 in 10 users search online for information related to health. All these figures indicate how important a website is. However, it is not enough to have a website. Your healthcare website design should deliver the best results for your dental practice.
Practice Tech Solutions is your trusted web design and digital marketing expert. We would like to share some web design strategy insights for successful results for your dental practice.
Showcase Your Offerings
Traditionally, most dental patients used to be referrals. But referrals are no longer enough to increase patient count. Today, patients are more likely to use search engines to find information about the best dental offices near them.
It means your website has become the first point of content with your potential patients. Your site visitors should find all the required information on your website.
The ideal healthcare websites offering dental services should showcase the following information:
- What do you have to offer?
- A list of the treatments you offer, teledentistry or consulting.
- Your dental office’s location, hours of operation, and contact details.
- The credentials of all your staff beginning with the dentists.
- The insurance you take.
There are many advantages to showing the right information on your website. It shows your expertise, builds trust, and helps convert more site visitors into patients.
Include Advanced Patient Engagement Tools
The website design and development requirements for a dental office are much different than for other medical practices and businesses. Your website features should allow your patients to interact with your office from anywhere. For example, there can be a patient portal that allows them to:
- Schedule their next appointment.
- Make online payments.
- Access their health records.
At the same time, user experiences on your website also matter. Create a website that is easy to navigate and provides information in a well-organized manner. Let people find the exact information they need by making the minimum possible clicks and keystrokes. Provide call-to-action (CTA) tools above the fold.
Add Quality Images & Videos
Images can speak things about your practice that may be difficult to tell in words. Besides, the right pictures can make a stronger and faster impact. When it comes to a dental website, visual images can go a long way in giving your site visitors an insight into your practice. It is one of the most important types of content. It is recommended to include high-quality and relevant images in your pages that complement the text.
Besides illustrative images, it is recommended to include photos of your office and staff. Cover different areas in your office including examination rooms and waiting rooms to let your patients picture themselves receiving treatment.
According to studies, 96% of people watch some type of explainer video to understand a service better before reaching out. Using video as part of the digital experience on your website can add significant value. It is recommended to create videos that explain the different types of treatments you offer. Videos can help people learn quickly about processes and their benefits.
Use the Right Colors
The use of the right colors in your website can make a difference in how your visitors feel about your practice. Consider, for example, the color blue. It has the power to create a sense of trust in people. Each dental practice is unique and it is recommended to use the right color based on the kind of effect you want to create.
The following tips should help you make the most of the colors:
- The colors should work with other elements of your brand.
- Use colors that make your content easy to read.
- Avoid using excessive contrast in your choice of colors. It can help prevent hurting your visitors’ eyes.
As a dental practice, your website should make your potential patients feel comfortable. Your web development and designing company should help you make the right choice of colors in this regard. You may have different pages to target different types of audiences. So, it can be helpful to consider the colors that best suit your specific audience. For example, if you have a page for braces for children, consider the themes used by the websites for children’s hospitals. When it comes to colors, it is also important to make the right use of white space.
Embrace Responsive Design
There is no way around modern website design and development other than embracing the concept of responsive design. While this applies to all types of web design projects, dental practices cannot ignore it. More people search for dental and other healthcare services on a mobile device than a desktop. There are many benefits of creating such a mobile-friendly website:
- Your patients will find it easier to access your website on their smartphone, tablet, or any other internet-enabled device.
- It will become easier for them to share your content.
- Responsive design is an important factor in search engine ranking algorithms.
Thus, you will be allowing your patients to visit and access your website from any device. Whether they are first-time visitors or regular patients, they will also be able to schedule an appointment with the tap of a few buttons.
Add Clear Calls-to-Action (CTAs)
There are many reasons for creating a dental website. The ultimate goal is to convert your site visitors into patients. The design should include calls-to-action (CTA) buttons at the right place, making it easy for your visitors to get in touch. It is recommended to add different types of CTAs. The reason is that everyone has unique preferences for how they want to reach you. While some prefer an email, others may like to call or get into a live chat.
Nowadays, almost all dentists have websites. So when designing a new website or updating an existing one, you must take the right steps to stand out from the crowd. Practice Tech Solutions can help you in this regard. We can take care of your complete healthcare website design and development requirements. Our digital marketing and web design services are geared towards medical practices of all types. If you want to discuss your unique requirements, call us today at 224-900-1110 or send us your queries using this Contact Form.