Connecting Growth & Efficiency

Share your

Goals.

The first step in helping you be more successful is to understand your brand, goals & success criteria.

Discovery reduces Uncertainty

Website Design

General Questionnaire aimed at understanding your practice, services & philosophy. A look at some design choices - just to narrow things down a little bit.
Website Discovery Questionnaire
Complete Questionnaire

Logo Design

Questionnaire aimed at understanding your design preferences when we design a logo for you.

Logo Design Questionnaire

COMING SOON

Client Discovery

Website Design Discovery Questionnaire

Website Design: Discovery Questionnaire

Step 1 of 2

  • The design process can be quite open ended and in some cases subject to interpretation. Our goal is to try and narrow down the possibilities from a totally blank canvas to some direction which can help us attain your design and aesthetic goals.

    Please take some time to fill out this questionnaire as best as you can and describe your thought process - it will really help us narrow down the designs we will be able to present to you.

  • Brand & Identity

  • If you need help, might be a good idea to read this post: https://practicetechsolutions.com/2020/02/10/establish-a-niche-for-your-practice/

    A lot of these questions are meant to clarify for us as marketers how you think about differentiating your practice from other practices. What's different about you than the next door practice. Do you approach your clients or patients differently or do you have a passion that adds on to what you do. Finding your niche is very important before we start creating a brand identity and marketing for you.

  • A mission statement is a formal summary that explains: What you do. How you do it. Why you do it. A good mission statement can surprise, inspire, and transform your business. They provide a clearly stated purpose of your business and the goals you have for succeeding. The best mission statements go hand-in-hand with corporate philosophy and culture and help guide a company from the present into the future.
  • Your Brand Promise is the commitment to your customers that really matters to them and differentiates you from your competition. It is one of the most important building blocks help you win more of the right customers by helping you focus on how you sell your product/service to your Core Customer. An effective brand promise helps build a strong brand, exemplifies your brand experience and has emotional connections with the core customer.
  • At its core, a company’s purpose is a bold affirmation of its reason for being in business. It conveys what the organization stands for in historical, ethical, emotional and practical terms. Your business purpose is the reason you have formed your company boiled down to a single sentence (or two). It can be industry specific or general enough to include ancillary and future business activities. To inspire your staff to do good work for you, find a way to express the organization’s impact on the lives of customers, clients, students, patients — whomever you’re trying to serve. Make them feel it.
  • How is your service different than your competition or the next door practice? Look up their website. HINT: Typically great customer service is not a differentiator because none of your competition offers poor customer service. Avoid low cost or price based plays as well.
  • Tagline is a line that goes with your practice brand. Much like "Let's do it" for Nike. Should be short and memorable. Should tie in with the 4 things you defined above.

Client Discovery

Your Marketing & Practice Management Info Source!

1
Website
2
SEO
3
Reputation Management
4
Social Media
5
Email Marketing
6
Online Advertising
7
Info

What kind of website are you looking for?

How many pages do you think your website will have?

Optional Features

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Do you want to estimate the cost of Search Engine Ranking (SEO) Services for your practice?

SEO helps you get found when people search on internet. A better ranking means you can create reputation for specific services. Like “vaccine friendly doctor” or “carpal tunnel specialist”

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Do you want to estimate cost for Review Management or Reputation Management Services?

83% of people look up reviews online before they engage with any practice. Getting more positive reviews for your practice makes it more likely for people to come and be your long term client. It also improves your SEO.

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Do you want to include cost estimate for Social Media Marketing for your practice?

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Do you want to include cost estimate for email marketing for your practice?

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