What pages, blogs, articles do well. How much traffic did they get? How much traffic is coming from social media posts?
Understand which pages are converting better, run A/B tests to find winning attributes
Who are your biggest fans? How engaged is your community? What demographics is your client base? Create a target audience based on your current follower base look alike.
Investment goes into writing blog posts, social media posts, graphics, videos etc. Track your RoI by channel - so you can take steps to invest more in what works and improve what is not working.