What pages, blogs, articles do well. How much traffic did they get? How much traffic is coming from social media posts?
Understand which pages are converting better, run A/B tests to find winning attributes
Who are your biggest fans? How engaged is your community? What demographics is your client base? Create a target audience based on your current follower base look alike.
Investment goes into writing blog posts, social media posts, graphics, videos etc. Track your RoI by channel - so you can take steps to invest more in what works and improve what is not working.
SEO helps you get found when people search on internet. A better ranking means you can create reputation for specific services. Like “vaccine friendly doctor” or “carpal tunnel specialist”
83% of people look up reviews online before they engage with any practice. Getting more positive reviews for your practice makes it more likely for people to come and be your long term client. It also improves your SEO.