Convert Medical Website Visitors into New Patients
An online presence is a must in this digitally advanced era, and one of your most precious marketing assets is – your medical center’s Website. Nowadays, when people think of getting a healthcare service or hear about a new practitioner, the first thing they want to do is search for them online and take a look at the official Website.
Sure, you might have a great website, and also thousands of people visit it every day, but how many of those people choose to use your services or reach out to you for a consultation? It’s imperative to consider various factors that can help to convert web visitors into new patients.
6 Effective Ways To Convert Medical Website Visitors Into New Patients
According to a study, a visitor takes around 50 milliseconds to form an opinion about a site. A website can make or break a business, depending upon the kind of impression it leaves on visitors.
Here are some essential factors to consider while optimizing your Website to get more clients:
1. Responsive Website Design
Responsive web design refers to a flexible layout that adjusts according to the screen size. In other words, your Website will not only look great but also work well on a desktop, laptop, mobile, or tablet. It is highly essential because:
- It offers an optimized browsing experience.
- Refine the content on your Medical Website.
- People can easily focus on essential information.
- Increases visibility on the search engines, be mobile-friendly.
2. Highlighted Special Services
One of the best ways to convert website visitors into new patient clients is to highlight the unique services offered. Sometimes people are looking for a physician to get help with a specific issue, and seeing such highlighted content on your Website can encourage them to get in touch with you.
3. Blog Articles
Many times before searching for a specialist, people search for various symptoms or enter specific terms related to the problem they’re facing. By posting regular informational blog articles on your Website, which are also SEO friendly, updated with keywords can make new clients land on your Website. Also, having a column of blog on your Website can be of great importance in other ways including
- Generate more traffic.
- Help provide more information about services and skills.
- Connect with your target audience.
- Educate patients.
4. Staff Page
Many people contribute to the successful working of your healthcare center. It’s essential for them to know about your team and how they can get additional help while opting for your services. Having a staff page and providing information about the various members can guide the visitors in a better way and which can also make them aware of the various expert consultations they can get in one place.
5. Show off Testimonials
According to a survey, 92 percent of customers read online reviews, and 68 percent of people say they are more likely to engage in services after reading positive feedback. Thus, having a testimonial page with great reviews from your patients will encourage the new website visitors to trust in your practice. Also, you can ask clients to create a testimonial video and post it on this page for a better impression on visitors.
6. CTA’s and Online Scheduling is Key
Call to Actions (CTAs) is the most crucial part of any website. Whether it is high conversions, more sales, revenue, or anything profitable, it all depends on a successful CTA. The common types of calls to action are read more button, learn more, try now, pop-ups, headers, and more.
On the other hand, Of course, you don’t want a new client to call on busy numbers or stand in long ques to get an appointment. If you’re going to keep the working of your clinic hassle-free and get more new patients, don’t forget to mention an “online scheduling” option on your Website. In this way, they can easily book a meeting online, which will save them a lot of time and will also be convenient.