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Why Is It So Important to Rank on Search Engines?
To obtain new patients and grow a practice, healthcare providers must explicitly focus on improving their visibility in Google and other leading search engines. Acing the SERPs helps more patients find their way to your practice. It establishes you as a forerunner when it comes to local SEO and develops the authority of your business on the Internet.
In our previous fragments of this series, we talked about the importance of Digital Marketing already. We’ve discussed how consumers depend on the Internet to find the products and services they need. When it comes to making a decision on which one to pick, the search engine results play a huge role.
The scenario for the healthcare industry is no different. About 77% of online health seekers turn to search engines to find a doctor they can trust. That’s your cue – search engine results are IMPORTANT. If you haven’t still been putting in enough effort, now is the time to get started.
Now that you know the “why,” let’s take a look at “how” you can make your website so adept and efficient that it performs brilliantly across all search engines.
How to Optimize Your Website to Perform Better on the SERPs?
When we say optimize a website, we mean to make the necessary tweaks to it in terms of the content, structure, design, etc. so that it is user-friendly as well as inclined to perform when on search engines.
Given below are some fundamental factors to consider to optimize a website:
Conduct a Solid Medical Keyword Research
While your site is under-development, it is best to identify the best medical terms that fit your practice and the care that you offer. Consider the conditions that are being searched by people using tools like Google Keyword Planner or SEMRush. You can always get a professional to help you determine the best keywords for your target based on the search volume, location, and service offers are.
Develop a Keyword Strategy
Once you have your keywords, devise a strategy to use them to bring in leads and walk-ins. Filter out the best match keywords and categorize them based on two-to-four-word phrases, search volume for the particular location, and the competition faced.
Based on the latest semantic ranking algorithms, your webpage has the potential to rank for a group of similar and different keywords. Hence, you should map your keywords based on the current content architecture of your website.
Pay Attention to the Content
Content is the king – you may have heard a lot of digital marketers say this. Believe us, when you pay attention to the content and update the website with new information, you establish yourself as a reliable source and an expert in the area. That’s what the search engines and ranking algorithms love. Make sure you speak about the latest trends in the content of the website and, of course, use the right keywords while doing so.