The Importance of Medical SEO Services: 4 Expert Tips to Market Your Clinic

Medical SEO Services

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How can medical SEO services help you market your clinic and draw new patients? Lots of ways!

SEO, or search engine optimization, is like the internet’s motor oil. It makes the machine run smoothly. It’s how people find the online resources and services they need.

Whether you need to retain current clients, draw in new leads, expand your online footprint, or boost your clinic’s name recognition, the right medical SEO services can get the job done at a very reasonable cost.

Medical SEO Services

The Importance of Medical SEO Services: 4 Expert Tips to Market Your Clinic

In this digital age, the possibilities of medical SEO services are almost endless.

In this article we’ll look at what hiring professional medical SEO services can do for your clinic. We’ll cover the basics of keyword research, market research, and how to use on-page SEO tools.

Then we’ll go into a bit more depth and discuss how a medical SEO company will manage your professional online reputation.

Typing on keyword

1. Keyword Research

All good SEO for medical practices starts with one thing: keyword research!

Keyword research begins by taking a good look at yourself and your goals.

  • What kind of clinic are you running?
  • What does your target audience look like?
  • What is your main goal with this website/webpage/blog post?

These three questions will help you brainstorm your first few keywords.

For example, say you run a dental clinic specializing in pediatric dentistry, and your goal is to draw in new clients. A good keyword might be “emergency children’s dentist.” If you’re based in Los Angeles and want to build your local name recognition, “best children’s dentist in Los Angeles” might be worth a shot.

The goal is to find your niche. Find something that sets your clinic apart from local competitors and build your keyword strategy around that.

Some people like to begin keyword research with an SEO tool like SEMrush. They find keywords with high search volumes and low costs and build their SEO strategy around those.

However, we believe that good keyword research begins with you. After all, it’s your clinic, your patients, and your career! Start there and list some keywords that meet your needs. These are called “target keywords” or “seed keywords.”

Then use SEMrush to narrow the list and choose the best target keyword in terms of search volume or competitiveness.

Young businessman making market research, sitting in office

2. Market Research

Market research is how you learn about your prospective patients and identify the best way to connect with them.

There are all kinds of ways to do this. But a good place to start is by distinguishing between primary and secondary market research.

Primary research is done by studying your audience directly. It is first-hand information drawn straight from the source.

Something as simple as a “How Did We Do?” leaflet in your waiting room or a form on your website can provide valuable insights on patient needs and wants.

You won’t get much quantifiable data this way, but if lots of patients start requesting a specific service, that’s a good sign that you should step up your SEO marketing for that keyword!

Secondary research is done with public recor