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More and more people are using their smartphones to search for information about doctors and medical practices. This means that medical websites must be designed to make them easy to use on a mobile device. A mobile-responsive medical website design ensures that patients can easily find the information they need and that they can use the website on their mobile devices without any difficulty.
A responsive website design can make a big difference in how easy it is for patients to use your website. If your website is not mobile-friendly, patients may have difficulty finding the information they need, and they may get frustrated and give up trying to use your website. A mobile-responsive medical website design will ensure that your website is easy to use on all mobile devices so that patients can always find the information they need.
Why your Medical Practice Website Needs a Mobile Responsive Design?
Setting up a website for your medical practice online can be a significant milestone. However, after a while, it might be time to give your website a revamp with a mobile responsive design, along with other updates.
Broadcasting your medical practice online with an outdated website may hinder your growth. Patients need a well-designed, easy-to-use website when looking for medical services online. After all, the digital world is a rapidly shifting platform. Search engine algorithms are constantly changing, and digital marketing trends for healthcare practitioners quickly go in and out of style.
Continue reading to figure you if your practice website needs a mobile responsive design and when it’s the right time to overhaul your online presence.
What is a Mobile Responsive Website Design?
Today, it’s more common for people to use mobile devices for regular internet access. As such, optimizing websites to be mobile responsive is incredibly valuable.
A mobile responsive website design is when a website’s elements automatically react to the size of a device’s screen. The default mode of a website is its layout on a board laptop or computer screen, but when accessed by phone or tablet, the structure shifts to respond to that aspect ratio. Without a mobile responsive website design, websites would be a complete mess, with overlapping content and images out of place.
A responsive website design may be a critical component in your practice website’s ability to attract patients.
One thing that will never go out of style is mobile responsive design. A mobile responsive design means your website’s content will automatically adjust to any device, whether a desktop computer, tablet or smartphone. This is important because, as of May 2022, 58.26% of internet traffic now comes from mobile devices. A mobile responsive design is essential to reach the largest audience possible and ensure a positive user experience.
Mobile responsive design has numerous benefits, which is why it’s crucial for healthcare practitioners.
A mobile responsive design will help you rank higher on Google searches. This is because Google now uses what’s called “mobile-first indexing,” which means that they will index your website based on the mobile version first. If your website is not mobile responsive, you will likely be buried in search results, making it harder for new patients to find you online.
Mobile responsive design is that it makes your website more user-friendly. If your website is not mobile responsive, patients will have difficulty reading your content, clicking on links, and filling out forms. This will lead to frustration and ultimately cause them to leave your website without taking any action. A mobile responsive design ensures that patients can easily use your website no matter their device, which will help you convert more visitors into patients.
Mobile responsive design is vital for building trust with your patients. If your website is mobile responsive, your patients will see you as a credible source and are more likely to trust you with their medical needs. In contrast, an outdated or mobile-unfriendly website would give your patients the impression that you are not keeping up with the latest trends and technologies, which could mean losing out on potential leads.
If you don’t have a mobile responsive design, now is the time to make the switch. It’s essential to rank higher on search engines, provide a better user experience, and build trust with your patients. There’s no reason not to switch to mobile responsive design with so many benefits. Let Practice Tech Solutions help you revamp your website and take your medical practice to the next level.
Mobile Responsive Design for Medical Websites
Why a Mobile Responsive Design is Important for Healthcare Practice Websites?
A website with a mobile responsive design is important for any and all medical companies who want to maintain credibility. After all, a study by Stanford University showed that 75% of people make an initial judgement on a business’ reputation based on their website design.
For medical practitioners, a prospective patient’s perception of your credibility can really impact the success of your practice. This is especially true when a majority of people search for new providers or healthcare information on their mobile devices. For optimal patient experience, your services, information, and calls-to-action must be clear. Otherwise, you will struggle with grabbing the attention of visitors to your site, no matter how well you rank.
When it comes to search engines, mobile responsive design is a huge factor of your medical website’s ranking. If people finding your site through mobile leave immediately due to an unresponsive layout, it will negatively impact your ranking. So if you want to stay relevant and findable for potential patients, ensuring your practice site has a mobile responsive design is the first step.
Updating to a Mobile Responsive Design
When Should you Update your Medical Practice Website?
To determine if a website revamp would benefit your practice, there are some signs you can assess.
Check your website on a mobile device.
Is it hard to navigate? Even if your website responds to the size of a mobile screen, some aspects or pages may be hard to find. Being able to navigate your website efficiently contributes to the overall user experience of your website. If not, you may need an update. There are many tools available that allow you to preview your site on different devices before publishing.
How’s your website loading speed?
A website that is slow to load means an upgrade is in store. A lagging site can turn away almost half your traffic, with a study by Google showing that 46% of users dislike slow loading speed the most.
Furthermore, when people are accessing your website by phone, it’s usually because they’re on the go and need to search for information fast. Nothing stops them from leaving your website and finding another fast practice website.
Are visitors coming to your practice site, but your new patient volume doesn’t add up?
When this happens, your website is not doing what it should: convert visitors into patients.
While this could mean many things, it mainly signifies that your website isn’t delivering on the promise it gives visitors. For example, if you have links or call-to-action buttons that don’t work, there’s nothing keeping visitors on the site.
Improve Search Rankings with a Mobile Responsive Website Design
Renovate your Website Design to Improve Search Rankings
According to ResearchGate, 94% of people say that websites with good designs are more trustworthy. However, a responsive, mobile-friendly healthcare website design optimized for the experience of your visitors isn’t the only thing involved.
Responsive Healthcare Website Design
Every once in a while, make sure you give your design a whole rebranding. Improve the aesthetic quality of your practice website to exude the image you want visitors to see. Improve your website’s logo design, practice name font, and other stylistic elements.
As always, ensure that your website upgrade looks good on all devices. With a responsive mobile design, faster speed, and overall design, your practice website stays relevant with search engines and your desired patients.
High Quality Content
Content is a huge part of not only search engine optimization, but also engaging visitors to your website. Exceptional, high-quality content is the backbone of your SEO strategy and delivers your practice values and authority.
Search engines, like Google, prefer content that is not only fresh, informative, and useful, but also up-to-date. Google’s algorithms are always transforming, so if you have old content from years ago, you will need to check if it’s still relevant. If not, revitalize your old blog posts, web pages, and service pages to keep up with current trends in your industry.
Update SEO Strategies
Finally, remember to improve the search engine optimization techniques you use continually. As more content is added and mysterious algorithms change, what worked before may not work anymore. Google’s algorithm adjusts about 500 to 600 times a year. A high search engine ranking might not be permanent. Stay on top of recent SEO trends to maintain your traffic and grow your new patient base.
Every few months, reassess your medical practice’s main keywords. Based on whatever metrics you were tracking, figure out what pages drew in more people than others. Learn what you were doing right, and maximize the success of those pages, while updating others.
Maximize your Website's Potential
First impressions are so crucial to a medical practice’s online presence. Because prospective patients aren’t physically at your practice and can’t meet you directly, you need to provide everything you stand for as a practitioner through your site. A mobile responsive website design shows you value patients’ time and are professional and reliable.
If you are struggling with meeting your marketing goals, getting visitors to call for appointments, or other website design and SEO concerns, Practice Tech Solutions can help. We specialize in supporting private medical practices growing on digital platforms.
Every few months, reassess your medical practice’s main keywords. Based on whatever metrics you were tracking, figure out what pages drew in more people than others. Learn what you were doing right, and maximize the success of those pages, while updating others.
Setting up a website for your medical practice online can be a major milestone. However, after a while, it might be time to give your website a revamp with a mobile responsive design, along with other updates.
Broadcasting your medical practice online with an outdated website may be hindering your growth. When looking for medical services online, patients need a well-designed, easy-to-use website. After all, the digital world is a rapidly shifting platform. Search engine algorithms are always changing and digital marketing trends for healthcare practitioners quickly go in and out of style.
Continue reading to figure you if your practice website needs a mobile responsive design and when it’s the right time to overhaul your online presence.
