Table of Contents
Email Marketing – People have been using email for a very long time; in fact, it was the first tool used for staying connected in the digital world. Email is as old as the Internet, and every day hundreds of billions of emails are sent. If you’ve been looking for an effective way to connect with patients for your medical practice, Email Marketing is a great option.
What is Email Marketing
Email Marketing is one of the easiest and cost-effective ways to market yourself and your practice. Instead of spending money on various advertising tools, you can easily acquire new patients by sending emails for free.
According to a study, 57% of email users spend 10 to 60 minutes a day browsing marketing emails. Also, it is the number one activity online, with over 90% of users logging in to check their emails. More so than any other social platform like Twitter and Facebook. Email marketing is considered 40x’s more effective in acquiring new clients.
It’s a valuable tool in communicating with existing patients, keeping them updated with the latest healthcare news, your services, and more. Also, it’s an excellent tool to reach your target audience and get new patients who find you online and sign up for your emails
Importance Of Email For Medical Marketing
Whether you’re a dentist or run a private practice or provide any healthcare services, using email to keep patients updated, aware, and engaged with you is critical.
Here are some reasons how email marketing can benefit your medical practice.
email marketing for practices
Automated Alerts and Reminders
A significant benefit of using email is by interacting with your patients by its automation feature. You can easily automate different types of email messages to be more efficient, save time, and improve the patient experience. Also, alerts can be set for any new review or comment on your social profile, and you can stay connected and reply instantly.
Personalized Communication
Through email, you can have personalized communication by sending customized marketing messages for individual patients. Addressing patients personally is a great way to generate loyalty and maintain a professional relationship with them.
Target Selected Audience
Emails have an option that you can easily segment your contact list to send various messages only to the selected people. Based on the specific needs of certain groups, you can create engaging messages and send it to them. For example, if you provide dental services, you can keep the existing patients engaged with related news and articles. For new patients, you can send promotional messages about your services.
Patient Experience Survey
Emails have an option that you can easily segment your contact list to send various messages only to the selected people. Based on the specific needs of certain groups, you can create engaging messages and send it to them. For example, if you provide dental services, you can keep the existing patients engaged with related news and articles. For new patients, you can send promotional messages about your services.
Benefits Of Email Marketing
Now that you know about email marketing, here are some results you can expect by implementing this tool.
Get More Leads
There are a large number of people who visit your website or search for your practice on various platforms, and providing them with the option of getting updates for your preparation via email can make them engage in your services. This way, they can know about you and your medical professionals. Your existing patients can share your information with their family and friends, which also helps in getting more leads into your clinic.
Reduced Costs
Unlike other traditional forms of advertisement and marketing, email marketing is a far more cost-effective way to make people aware of your practice. Also, you’ll know how many patients are visiting your website, opening your emails, booking appointments, and more. Hence, email marketing means a considerable reduction in expenses and still reaching a large number of people.
Great ROI
Email Marketing means you will be getting a high return on investment. For every $1 that’s spent, email marketing will bring back $44, which means 4,400 percent ROI. Moreover, the best part is you can keep track of every email you send and know how much the exact ROI is being generated.
email marketing for practices
Do's and Don'ts Of Email Marketing
Here are a few do’s and don’ts to keep in mind while using email to communicate with your patients.
email marketing for practices
