healthcare marketing services provider
Almost everyone will search online when seeking healthcare information or finding a medical practice. Your practice, in any area, must have a good website and a strong online presence. If you don’t already have a website in place, you are missing out big on your competition. Whether you have an existing website or want to create a new one, our web design and healthcare marketing services can help you. Practice Tech is your one-stop-shop for all your web design and digital marketing needs. We specialize in providing custom services to medical practices.
Find out why having a website is so important for any medical practice and what should the design include.
What’s Your ‘Big Why’ When It Comes to Wanting a Website?
A website is a powerful communication tool. A lack of a website can affect both your reputation and patient count. So what are the main reasons you should have a website as part of your overall healthcare marketing strategy?
1. Your Patients Expect to Find You Online
Patients expect to find a healthcare professional online. As already mentioned, people are searching for medical information and practitioners near them. An online presence builds credibility and trust in your name. You should have an aesthetically pleasing website. It should be designed to be search engine optimized. And provide the right information to your visitors, quickly and easily.
2. Sharing Information
When you have a website, you have all the freedom to share as much information with your prospects and patients. There is no limit to how much you can cover your field of practice. Besides, you can also share different types of info about your practice.
- Share information on any new equipment or technology added to your hospital or office.
- Let your patients know when you complete a new training program and add a new certification to your credentials.
- Let everyone know when you expand your practice and open new offices or facilities in new locations.
You can also update your website with information on changes in timing or holidays.
3. Build Stronger Relationships
A well-designed website can inform and educate your patients and prospects. You can do this without them having to be present in your office. All this goes a long way in building trust and strong relationships with patients.
There are even more ways a website can help build relationships. You can collect emails of patients and prospects and send them information on:
- Hours of operation
- New offices
- Upcoming events
Thus, it will help you add value to your patient experience.
A website is also central to your digital marketing efforts. It is part of your healthcare brand and all your online marketing campaigns will revolve around it.
How Will You Use It?
A medical website has many purposes besides promoting your practice. You may want to build a new website from the ground up. You may already have a website in place but it needs a revamp from functional, marketing, and aesthetic perspectives. Whatever your needs, a healthcare website must be designed to have the following features:
1. Patient Forms
Your website should allow patients to carry out the following with ease:
- Scheduling their appointments.
- Registering and accessing key forms.
It will be best to place the forms under a ‘new patient’ tab.
2. Patient Resources
Medical information is the most searched subject on search engines. Your potential patients are always looking for information related to their issues and ailments. So, your website must provide them with useful content. Let your website be a place where they come to find accurate and up-to-date facts. It will help develop trust with your patients.
Make sure there is a news or blog section in your medical website design. The section should be regularly updated with the latest news and developments in your field.
There are two clear benefits here:
- Your patients will find comfort in the knowledge that their healthcare provider stays up-to-date with current issues.
- Your website and brand name can rank higher in search engines like Google.
4. Information on Services & Insurance
An important rule of website design is to provide your visitors the exact information they came looking for.
- Allow them to find the desired information easily and quickly. List and explain your services.
- Make sure they can easily check if their insurer is listed.
- Create an easy-to-use navigation system.
All this is part of the User Experience (UX) factor.
5. Contact Details
Provide contact details on all your web pages. The goal behind creating a website for a medical practice is to increase your walk-ins. It is best to display contact info in the top right corner. The address should be shown in the footer on all pages. Search your practice on Google to see if your contact details are accurate.
Healthcare Marketing Services: Do You Have A Plan For How To Drive Traffic?
An increase in web traffic will mean more patients and profits for your medical practice. However, it requires an effective marketing plan to drive traffic. Practice Tech can assist you with all aspects of your online presence – from designing your website to running your marketing campaigns.
1. Revamp Your Website
If you already have a website, it may need a revamp to attract your target audience. It will require modifying or updating the content on your pages to attract and engage your prospects. On-page SEO, easy navigation, and page load speeds are some of the key points that need to be addressed.
2. Use SEO to Boost Your Search Rankings
Search engines are the biggest source of web traffic. And SEO is simply the most effective way to drive traffic in volumes that can hardly be matched by any other digital marketing strategy. When your potential patients search for your field of specialization in your area, your practice should appear in the top results. On-page SEO will refine your website to help it rank. Off-page SEO is part of your digital marketing strategy to further boost your page rankings.
3. Create & Share Useful Content
Create and share useful content on your website. Quality content works in different ways to drive more traffic and keep more of your visitors on your pages. It is important to create content that is engaging, informative, and useful to your target audience.
- Avoid thick blocks of content
- Use the right fonts, font size, and line spacing
- Add a blog to your website and update it regularly with new content
Blogging is an integral part of all effective healthcare marketing services. It adds fresh content to your website and contributes to SEO factors. Besides boosting your search rankings and driving more traffic, your rich and informative blog will also showcase your knowledge. It can also be a source of valuable information to your visitors.
Here’s What You Need to Know before Paying for a Website Design
It is easy to find many web designing agencies near you. As a medical practitioner, you should be careful which one to choose. It is recommended to consider the following points when determining which one is best for you:
- Are they specialized in designing websites for the medical field?
- Are their services reliable?
- Check their portfolio to determine if they have the experience and expertise in your field of specialization. Also evaluate the quality of their work.
- Do they follow responsive design principles?
- Check the number of years of experience.
- Do they provide digital marketing services?