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A Guide on Medical Marketing for Doctors
Most doctors know about digital marketing and its importance. Yet for many medical professionals, the need to embrace marketing efforts is not as strong as it should be. Many think that they should invest in these promotional strategies only because others are also doing it. There are many ways medical marketing for doctors can improve and grow the practice. At Neolytix, we specialize in providing a wide range of services to healthcare practitioners and facilities. We have a proven track record of achieving success by promoting hundreds of doctors over the years.
This guide will provide you with an insight into the reasons you need digital marketing strategies, the key benefits you can expect, and the best techniques to achieve success. All our services are hipaa compliant, adhering to the latest laws and regulations.
Why Digital Marketing for Doctors?
Every doctor, no matter what your field of practice, has many areas of their business model to develop. Your primary business is healthcare. However, it is also important to attract new patients to maintain your ‘business’.
Here are the key reasons why digital marketing may be so important for doctors.
1. Your CPA is Too High
Your cost per patient acquisition (CPA) is too high because you are still using traditional mediums to reach your potential patients. Digital strategies can consistently deliver high ROI in terms of:
- Cost per qualified lead.
- Cost per booked appointment.
2. Target Patients with Certain Conditions
Digital medical marketing for doctors is different from traditional print and broadcast media. It allows you to target patients based on their:
- Demographic
- Specific health condition
- Age
- Gender
- Zip code
Studies show that 97% of consumers will visit the web to search for information.
3. Your Practice Doesn’t Rank in Search Engines
A simple search for your field of specialization in your area can show you whether your target audience is finding your brand or practice in their search results or not. Health is the most searched topic on search engines like Google.
There are many more reasons for seeking the help of a digital marketing agency. This includes:
- Improving patient experience
- Your online presence is falling behind
- Unable to make data-based decision
- Engaging directly with people
- Increasing patient retention
- Growing your patient referrals
Key Benefits of Medical Marketing for Doctors
Your promotional efforts may be lacking in many areas. Digital medical marketing for doctors can help overcome those challenges. Online marketing can also provide many other benefits, including the following:
- Finding prospective patients
- Enhanced strategic edge to attract new patients in a highly competitive market
- Keeping existing patients engaged with personalized, relevant, and well-timed outreach across their journeys
- Generate more qualified leads and revenues with greater margins
- Retaining patients in the long-term and improving loyalty
- Connecting better with patients across different channels
Running marketing campaigns allows you to access key healthcare data analytics. Your digital marketing agency can assess your productivity and develop a re-alignment strategy with comprehensive data analytics.
Best Medical Marketing Strategies for Doctors
Healthcare services need to create online marketing strategies that are effective and engaging. The right strategies should help you optimize the impact on your practice’s bottom line.
As a digital marketing agency specializing in promoting medical practices, we recommend the following strategies:
1. Create an Easy-to-Navigate Website
It is expected of doctors to have at least a basic online presence in the form of a website. Digital medical marketing for doctors cannot succeed without already having a website. It is important to build a website and it must be easy to navigate. It should provide your visitors with all the information they come looking for. Make sure it has the following features:
- Convenient appointment booking
- Informative blog
- Live chat option
- Address and contact details of your practice
2. Social Media Marketing
Most of your patients are spending a lot of their time on social media. So, it is important to include a social media strategy in your online marketing plan. There are different ways in which your agency can leverage the power of social media:
- Interacting with your patients
- Projecting you as a thought leader in your field of specialization
- Ranking for difficult keywords
- Connect with other doctors and healthcare practices
3. Develop Patient Reviews
There are many benefits of getting a large number of highly-rated patient reviews. Online reviews can be an important aspect of your online reputation. And developing reviews can be an important part of a strategy for medical marketing for doctors.
Online reviews help build trust among potential patients. While Google is a popular place to get reviews, make sure you add them to your medical website. Video recordings of reviews can make an even more powerful impact.
4. Local SEO
Local SEO is a must-have strategy in a doctor’s marketing plan. Most of your prospects are from your city and nearby areas. Your digital marketing agency should develop and run a local SEO campaign to help your practice appear in the top search results. Even if you are a doctor practicing in a hospital, it is recommended to invest in personal branding. Once your potential patients know about your credentials and success rate, they will be more interested in seeking an appointment with you.
These are some of the most effective strategies for medical marketing for doctors. If you want to discuss your marketing goals with us, it is recommended to call Neolytix at 224-365-8400 or write to us at sales@neolytix.com. You may also contact us via this page.
