Why your Medical Practice Website Needs a Mobile Responsive Design
Setting up a website for your medical practice online can be a major milestone. However, after a while, it might be time to give your website a revamp with a mobile responsive design, along with other updates.
Broadcasting your medical practice online with an outdated website may be hindering your growth. When looking for medical services online, patients need a well-designed, easy-to-use website. After all, the digital world is a rapidly shifting platform. Search engine algorithms are always changing and digital marketing trends for healthcare practitioners quickly go in and out of style.
Continue reading to figure you if your practice website needs a mobile responsive design and when it’s the right time to overhaul your online presence.
What is a Mobile Responsive Website Design?
Today, it’s more common for people to use mobile devices for regular internet access. As such, optimizing websites to be mobile responsive is incredibly valuable.
A mobile responsive website design is when a website’s elements automatically react to the size of a device’s screen. The default mode of a website is its layout on a board laptop or computer screen, but when accessed by phone or tablet, the layout shifts to respond to that aspect ratio. Without a mobile responsive website design, websites would be a complete mess, with overlapping content and images out of place.
A responsive website design may be a critical component in your practice website’s ability to attract patients.
Why a Mobile Responsive Design is Important for Healthcare Practice Websites
A website with a mobile responsive design is important for any and all medical companies who want to maintain credibility. After all, a study by Stanford University showed that 75% of people make an initial judgement on a business’ reputation based on their website design.
For medical practitioners, a prospective patient’s perception of your credibility can really impact the success of your practice. This is especially true when a majority of people search for new providers or healthcare information on their mobile devices. For optimal patient experience, your services, information, and calls-to-action must be clear. Otherwise, you will struggle with grabbing the attention of visitors to your site, no matter how well you rank.
When it comes to search engines, mobile responsive design is a huge factor of your medical website’s ranking. If people finding your site through mobile leave immediately due to an unresponsive layout, it will negatively impact your ranking. So if you want to stay relevant and findable for potential patients, ensuring your practice site has a mobile responsive design is the first step.
When Should you Update your Medical Practice Website?
To figure out if a website revamp would be beneficial to your practice, there are some signs you can assess.
Check your website on a mobile device.
Is it hard to navigate? Even if your website responds to the size of a mobile screen, some aspects or pages may be hard to find. Being able to navigate your website easily contributes to the overall user experience of your website. If not, you may need an update. There are many tools available that allow you to preview your site in different devices before publishing.
How’s your website loading speed?
A website that is slow to load means an upgrade is in store. A lagging site can turn away almost half your traffic, with a study by Google showing that 46% of users dislike slow loading speed the most.
Furthermore, when people are accessing your website by phone, it’s usually because they’re on-the-go and need to search information fast. There;s nothing stopping them from leaving your website and finding another, fast practice website.
Are visitors coming to your practice site but your new patient volume doesn’t add up?
When this happens, your website is not doing what it’s supposed to be doing: convert visitors into patients.
While this could mean a lot of things, it mainly signifies that your website isn’t delivering on the promise it gives visitors. For example, if you have links or call-to-action buttons that don’t work, there’s nothing keeping visitors on the site.
Renovate your Website Design to Improve Search Rankings
According to ResearchGate, 94% of people say that websites with good designs are more trustworthy. However, a responsive, mobile friendly healthcare website design optimized for the experience of your visitors isn’t the only thing involved.
Responsive Healthcare Website Design
Every once in a while, make sure you give your design a whole rebranding. Improve the aesthetic quality of your practice website to exude the image you want visitors to see. Improve your logo design, practice name font, and other stylistic elements on your website.
As always, ensure that your website upgrade looks good on all devices. With a responsible mobile design, faster speed, and an overall design overall, your practice website stays relevant with search engines and your desired patients.
High Quality Content
Content is a huge part of not only search engine optimization, but also engaging visitors to your website. Exceptional, high quality content is the backbone of your SEO strategy and delivers your practice values and authority.
Search engines, like Google, prefer content that is not only fresh, informative, and useful, but also up-to-date. Google’s algorithms are always transforming, so if you have old content from years ago, you will need to check if it’s still relevant. If not, revitalize your old blog posts, web pages, and service pages to keep up with current trends in your industry.
Update SEO Strategies
Finally, remember to continually improve the search engine optimization techniques you use. As more content is added and mysterious algorithms change, what worked before may not work anymore. Google’s algorithm changes about 500 to 600 times a year. A high search engine ranking might not be permanent. To maintain your traffic and further grow your new patient base, stay on top of new SEO trends.
Every few months, reassess your medical practice’s main keywords. Based on whatever metrics you were tracking, figure out what pages drew in more people than others. Learn what you were doing right, maximize the success of those pages, while updating others.
Maximize your Website's Potential
First impressions are so important to a medical practice’s online presence. Because prospective patients aren’t physically at your practice and can’t meet you directly, you need to provide everything you stand for as a practitioner through your site. A mobile responsive website design shows you value patients’ time, and you are professional and reliable.
If you are struggling with meeting your marketing goals, getting visitors to call for appointments, or other website design and SEO concerns, Practice Tech Solutions can help. We specialize in supporting private medical practices in growing on digital platforms. Give us a call at 224-900-1110 or email info@practicetechsolutions for more information.