SEO for therapists is quite an art.
No matter what healthcare services you’re offering, medical SEO specialists should aim to optimize their website and micro-target specific groups of prospective clients.
However, while the basics hold good for many different medical fields, there are a few specific points on SEO for therapists that should be covered in detail.
Do you want to focus on local clients? Highlight your treatment methods for ADHD? Something else? No matter your goal, a strategic approach to SEO for therapists can boost online presence and pull in new leads.
SEO for Therapists: 4 Quick Tips to Grow Your Practice
This article presents 4 tips to help your therapy practice get started with SEO.
We’ll start, as we always do here at Practice Tech Solutions, with the golden rule of all SEO for medical practices.
Then we’ll move on to discuss mobile-friendly design, crossposting, and a few other handy tricks of the trade.
Table of Contents
1. The Golden Rule: Write Good Content!
This is the #1 rule for SEO for psychologists, SEO for mental health professionals, and really for all medical SEO no matter your field.
Write good content!
Seriously. We know it sounds obvious, but even to this day too many people believe that stuffing a few keywords or cooking up a snappy headline is all it takes to shoot to the top of the Google charts.
The fact of the matter is that good SEO for therapists begins with good content.
After all, if someone clicks on your website but finds the content to be poorly written, they’ll bounce away, likely never to return. Bounces are very bad for SEO for therapists.
Writing good content means choosing relevant topics, picking the appropriate keywords without shoehorning them in, and following the usual rules of good syntax and grammar.
Good content is also built on trusted sources. When writing blog posts, include citations to trusted authorities like the APTA or the American Counselling Association.
Always look to optimize your keywords but do so in a way that doesn’t compromise the integrity of your content.
On the internet, content is king.
2. Mobile-Friendly SEO for Therapists
A mobile-friendly website is one that magically transforms to fit the device it is being viewed on.
You probably design your website on a laptop or desktop computer. We do too! The large screen and keyboard make the process easier.
However, it’s sometimes easy to forget that many—maybe even the majority—of your prospective clients will view your website on a mobile device like a phone or tablet.
These days, In fact, mobile internet use has been above 50% since 2015, and it’s still climbing. As of 2019, it rested at a comfortable 63.4%.
Given that, mobile-friendly website design is absolutely essential for any therapist or counsellor practice.
Think of it this way: you want to be there for prospective clients when they need you most. You never know when someone might feel the need to schedule a therapy appointment. It might be during a commute, or at work, or late at night when they’re scrolling through Facebook in bed.
As with our previous point about content, good mobile-friendly design is crucial for reducing your site’s bounce rate. If someone clicks on your website but finds it difficult to use, they’ll bounce. Simple as that.
No matter when or how a client finds your site, make sure they have a great experience.
3. Speed Up Your Website
Slow websites are the doom of many small businesses.
Back in the ‘90s and early ‘00s, people were generally a bit more tolerant of slow load times. After all, the internet was fairly new and mobile devices weren’t really a thing yet.
But in this day and age? Slow loading times are flat-out unacceptable.
Most people click away after just 3 seconds of waiting for a page to load! Now imagine what a prospective client suffering from ADHD will do when a website is too slow.
As with mobile-friendly design, website speed is crucial for communicating with prospective clients when they need your services most.
After all, people looking for therapy services may already be under a fair bit of stress or anxiety. The last thing you want your website to do is make things more difficult for them.
So, take the time to speed up your website! Use Google PageSpeed Insights to measure your loading speed and look for areas of improvement.
4. Learn to Crosspost Effectively
Crossposting is pretty much what it sounds like. It’s when you post the same article in multiple different places.
For example, suppose you write a blog post on feeding therapy for your pediatric therapy clinic. It’s insightful, thoroughly researched, well-written, and even includes a few CTAs throughout.
You upload the post to your therapy practice website. But say you also want to add it to your Medium page to get even more clicks and direct people to your website. That’s crossposting.
Crossposting, when done right, can generate a lot of additional website traffic at relatively little cost. The more articles you post online, the more likely one will pop up in a search engine results page.
The only catch is that you can’t just copy/paste content from one post to another. Google and other search engines detect plagiarism and filter plagiarized content from results for given search terms.
To crosspost effectively, learn to vary the style and word choices of your posts. Upload posts a week or so apart. That way, Google won’t immediately flag one as plagiarized.
Check out our full-length article for more tips on how to boost your SEO and crosspost blogs effectively.
Conclusion: Consider Professional Medical SEO Services
We hope that this article has offered some useful advice on SEO for therapists.
If we’ve inspired you to retool your SEO and more effectively reach the clients who need your help, we’ve done our job.
If you’re looking to turbocharge your SEO for therapists even more, consider hiring a professional medical SEO company!
Practice Tech Solutions offers a full range of medical SEO services. We have particular expertise in medical SEO and marketing for therapists.
For more tips and advice, check out our article on why you should rethink your therapy practice marketing.