Social Media Marketing for Dentists: 6 Great Tips to Kick-Start Your Practice

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Is social media marketing for dentists really that hard? Post a few pictures of clean white teeth on Facebook, shoot out some tweets about your special offers, and maybe add a video every now and then?

Well, partly. But the truth is a bit more complicated than that.

Social media for dental practices, including Facebook marketing for dentists, can be a powerful tool if used correctly. However, the finer details of social media marketing take a bit of practice to get right.

Practice Tech Solutions wants to help your dental practice succeed. If you’re interested in developing and expanding your dental practice social media marketing, please, read on.

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Social Media Marketing For Dentists: 6 Great Tips to Kick-Start Your Practice

First, we’ll talk about the golden and silver rules of all social media marketing: writing engaging content that is consistent across all platforms.

Then we’ll discuss some other great ways to connect with both existing and prospective clients on social media. These include fostering a two-way conversation with your audience, learning how to ‘go viral’, leveraging social media location features, and snagging some brand advocates.

Ready? Let’s get started!

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1. Write Engaging Dental Posts for Social Media

Our first tip is simple: write good content!

Good marketing begins with good content. It must be compelling, engaging, informative, and speak to your audience in their own language.

This is the golden rule of all across all social media marketing, dental social media marketing very much included.

Are you familiar with the 80/20 rule? This states that 80% of your posts should be useful and entertaining, while the other 20% should directly promote your dental services.

Perhaps counterintuitively, this means most social media marketing for dentists does not directly promote that dentist’s services. Instead, it discusses other relevant topics in an attempt to pique audience members’ interests.

For example, we highly encourage you to discuss news and current events in dentistry as part of your dental office social media posts.

Is there an exciting new procedure being developed? A breakthrough in regenerative dentistry? Heck, did an archeologist find a rare dinosaur tooth at the bottom of a tar pit?

Whatever the latest news in dentistry might be, stay on top of it and inform your clients on social media.

ScienceDaily is a great, readable source of dental news. Just remember one thing: never copy content directly! Use preexisting articles as a source of information but always write your posts in your own words.

Would you like some help crafting engaging, relevant social media content? Check out our medical content writing services!

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2. Be Consistent and Unify Your Message

If engaging content is the golden rule of social media marketing for dentists, then the silver rule is consistent messaging.

Make sure all your social media accounts present a unified message. If you describe a new teeth whitening service on your Facebook page, make sure that description matches what you say on Twitter, LinkedIn, Instagram, etc.

Synchronize your posts so that tweets, Facebook posts, and so on send the same message at the same time. This is especially important if you’re discussing current events, as suggested above.

The easy way to do this is to write all your posts at once in a spreadsheet. Start with Facebook (1,500-character limit), then shorten the post for LinkedIn (700 characters) and finally Twitter (280 characters).

Next, consolidate your branding as much as possible. Use the same handle for Twitter, Facebook, etc. and check that it matches your medical website domain name. Make sure your Facebook page description matches your LinkedIn page description, and so forth.

Trust us, there are a lot of dental practices out there and many of them even have similar-sounding names. You don’t want prospective clients to find you on Facebook and wonder “is this really the same dentist I looked at last week?”

Maintaining a consistent brand identity across all your media platforms is essential.