It’s like Google telling people you are the best in the field.
It happens when you show on top of search results.
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SEO helps you get found when people search on internet. A better ranking means you can create reputation for specific services. Like “vaccine friendly doctor” or “carpal tunnel specialist”
83% of people look up reviews online before they engage with any practice. Getting more positive reviews for your practice makes it more likely for people to come and be your long term client. It also improves your SEO.