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There is a general misconception amongst healthcare providers that digital healthcare marketing consists of social media posts and online ads. Although these are some of the pillars of a digital marketing strategy, there is so much more worth exploring that will benefit your medical practice from a growth, cost, and patient experience point of view.
In this article, you will learn the basics of healthcare digital marketing and how it can have a positive impact on the future growth potential of your practice.
What is healthcare digital marketing?
Healthcare digital marketing consists of the strategies healthcare organizations use to reach patients, potential patients, members, etc., through digital channels in order to effectively attract and interact.
For healthcare providers, practices, and clinics, it is primarily focused on improving the patient experience, increasing visibility, and fostering growth.
The image below depicts the basic pillars of healthcare digital marketing.
Why is healthcare digital marketing important in the digital age?
The power of word of mouth has slowly been losing traction over time as access to information increased over the last decades. Even referrals are losing credibility as consumers (patients included) become more skeptical and go online to validate suggestions or professional referrals.
The latest research findings support the theory that patients and potential patients want to do their own online vetting process to validate the suggestions made by an acquaintance or a referral made by another provider.
The online reviews about your influence their decision-making process. But this is just one aspect of healthcare digital marketing.