Digital Marketing in Orthodontics

Marketing for Orthodontists

Do you need some fresh and innovative orthodontic marketing ideas? Are you looking to turbocharge your lead generation?

Practice Tech Solutions can get it done. We are a healthcare marketing agency specializing in marketing services for orthodontists as one of our core services.

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Marketing Strategies for Orthodontics - Made with Your Practice in Mind

Professional Marketing for Orthodontists Founded on Decades of Experience

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Orthodontist Website Design

Your practice website is the central hub of all your orthodontics office marketing. It's where users go after clicking ads and it's where you showcase your services for all the world to see. We'll build a sleek, modern, dynamic, and customizable website made just for you.

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SEO for Orthodontists

All good SEO for orthodontists begins with careful study and analysis. The internet is ever changing, and so too are SEO best practices. From Google Search Console to SEMRush, we have the tools to do SEO right.

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Content Writing Services

Sure, all orthodontic marketing companies know the importance of good web content. But not all employ expert, highly educated content writers like we do. Our writers will craft readable, informative, and compelling pieces to grab your audience's attention.

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PPC for Orthodontists

PPC, or pay-per-click, ads are the best and most cost-effective way to generate new leads. We'll study your local audience and choose just the right ads to give your orthodontics office marketing the shot of adrenaline it needs to succeed.

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Digital Signage

Want to educate your clients about the latest orthodontic tools, methods, and treatments? Try digital signage! Transform your waiting room monitors into dynamic billboards showcasing your expert services.

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Email Marketing

Keep in touch with patients and their families. Build long-term relationships with satisfied clients. Email marketing is a great way to accomplish this. With the right tools, you can even automate the process!

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Social Media Marketing

Next to your website, social media accounts form the second main pillar of online marketing for orthodontists. We'll optimize your social media presence and make sure your practice puts its best foot forward.

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Video Marketing

Imagine this: a 30-second video where crooked teeth are magically realigned in the blink of an eye, as a soothing voiceover explains how it's done. Our graphic designers will produce custom and professional video ads that will catch clients' eye.

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Competitor Analysis

Replicate, not imitate. That's the name of the game with competitor analysis. Study the competition, find your niche, and achieve success your way. We'll show you how.

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Keyword Research

A single keyword can make all the difference. Practice Tech employs the latest analytical tools to study search volumes and find the perfect set of keywords to get your ads and pages noticed.

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Display Ad Targeting

Display ads are those big banner ads you sometimes see at the top of websites. They're eye-catching and compelling—and also quite expensive. As an orthodontic marketing agency, we'll make sure you do display ads right.

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Google My Business Optimization

Google My Business is how you advertise your office on Google maps. Locals punch in "orthodontist near me" and your clinic pops right up! Setting up a Google business listing is easy but doing it right is hard. We'll guide you every step of the way.

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Digital Marketing in Orthodontics

We Specialize in Online Marketing Services for Orthodontists

As an orthodontist, you’ve built your career on one thing: precision. Your patients trust you to straighten crooked teeth and realign bad bites. The tiniest gap, flaw, or misalignment can cause immense pain and lead to long-term health problems. That’s why it’s crucial to get every detail exactly right.

Marketing for orthodontics is no different. Every detail matters. Every keyword counts. A single misplaced PPC ad can have disastrous results.

But a well-formed marketing strategy, skillfully executed with every piece in place, can produce substantial results in a short time. That’s what Practice Tech Solutions is all about.

Marketing Strategies for Orthodontics

Orthodontic Office Marketing Ideas

We’re bursting at the seams with orthodontic marketing ideas.

Want some well-placed Facebook ads? Some snazzy before/after video ads showing your services in action? A quick gif showing how Invisalign vanishes like magic once applied to the teeth? In digital advertising, the limit truly is your imagination.

Practice Tech Solutions takes a holistic approach to online marketing for orthodontists. This means that we tend to every aspect of the sales funnel, from website design and your first PPC ad to building long-term client loyalty and cultivating brand advocates.

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Marketing vs. Digital Marketing for Orthodontists

Digital Marketing for Orthodontists

What's the difference between regular marketing and digital marketing for orthodontists?
TV or print ads are routinely viewed by tons of people with no interest in the services they provide. But digital "pay-per-click" ads ensure that you get exactly what you pay for. These ads are targeted with surgical precision. With digital marketing, you can pinpoint exactly the patients you want most.

Online Marketing for Orthodontists

Why should you invest in online marketing services?
Every day, more and more marketing is done online. Why? Because people are spending more and more time online. The vast majority of consumers look up services online before visiting an office or making a purchase. Hence, a strong online identity is crucial for any modern business, orthodontic offices very much included.

Online Marketing for Orthodontists

Trends and Market Shifts

1. Interactive Content

Engage prospective patients in new and exciting ways.
In this day and age, customers expect interactivity. Don't worry, you don't need a full-blown video game on your website or anything like that. But a few discussion threads, interactive infographics, or dynamic website features (hey, like these flip boxes!) can go a long way.

2. Mobile-First Design

Reach patients no matter where they are.
Mobile-first design is when you build a website first for mobile devices like tablets or smartphones, then 'scale up' and optimize the site for PCs. These kinds of designs are growing in popularity across all healthcare fields. With mobile-first design, you’ll gain special access to a huge—and still growing—customer base that browses the web primarily on their phones.

3. Visual & Video Elements

Showcase Your Orthodontic Services in Style
Orthodontics is a visual art form, after all. People need to see your teeth straightening and bite realignment treatments in action. Show patients the before/after with captivating video ads and banner ads. This sort of visual component is essential for SEO for orthodontists.

4. Machine Learning and Chatbots

A 24/7 customer service rep at your disposal
Chatbots are those cool little messaging services that pop up with a friendly message like "how may I help you?" or similar. These little guys can 'mind the store' and answer basic questions visitors might have. Chatbots are all the digital marketing rage these days, and it's easy to see why. They're cool and very sci-fi, and let you communicate with prospective patients even during off-hours.

Marketing Strategies for Orthodontics

Orthodontic Marketing Ideas and Tips

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Diverse Landing Pages

Do you offer multiple orthodontic services? Then build multiple landing pages! Don't risk looking generic; show prospective patients that you understand their concerns and can provide exactly the help they need.

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Negative Keywords

Negative keywords are crucial in digital marketing in orthodontics. By excluding certain search terms, you'll make sure that people looking for non-orthodontic dental services don't accidentally click your ads.

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Local SEO

Orthodontic offices live and die by their local reputation. That's why it's essential to maximize your local SEO wherever possible. Get your office in online business listings and learn about which keywords drive local traffic the best.

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Orthodontic Marketing Agency

Our Mission Is to Help Small Practices Thrive

At Practice Tech Solutions, we believe in the little guy.

We work primarily with small- and medium-sized healthcare providers across the country. We do this because we believe in the value of small private practices. They provide a sense of community, care, and compassion that no large healthcare organization could match. Orthodontics is no exception.

Trust us, not all orthodontic marketing companies appreciate this. Practice Tech does. We want to be your orthodontic marketing agency. We’ll help your practice build a solid reputation and reliable client base that will stand the test of time.

There’s no assembly line here; all our orthodontic marketing ideas are crafted with your individual practice in mind.

Digital Marketing in Orthodontics

Frequently Asked Questions

What Are the First Steps in Digital Marketing?

Our marketing methods produce reliable and consistent results. We’ll conduct an in-depth study of your business and produce a modern website that reflects your business’s growth goals. Next, we develop a social media marketing strategy that will expand your digital footprint and engage prospective patients.

How Will Digital Marketing Draw in Leads?

All marketing strategies for orthodontics are centered on lead generation above all else. We do this with proven digital marketing strategies and well-researched local marketing. We also employ all the latest digital analytics tools.

How Will Practice Tech Ensure Long-Term Success?

We have developed multiple ideas and strategies for ensuring your long-term success. Implementing teledentistry, online scheduling, and boosting digital security for your website are just a few that come to mind. 

Orthodontic Office Marketing Ideas

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